Navigating the financial maze - easy with the power of AI

Navigating the Financial Maze with AI

25/01/2025

5 min

The journey of Whatsub.co started not in a boardroom, but from a shared passion for unlocking the potential of AI in the often-overwhelming world of subsidies. Co-founded by Pyry, who brings his AI prowess to the table, and myself, armed with insights from the world of government subsidies, our mission was clear: simplify the subsidy maze for organizations everywhere.

The First Steps in AI: Personalizing the Subsidy Hunt

Our focus is razor-sharp: transforming the subsidy discovery process. Helping companies find matching subsidies in just a few easy steps. We're deploying AI's power to cut through the clutter, offering organizations a clear, personalized path to the subsidies they need. It's about turning a complex search into a simple conversation.

Learning, Growing, and Overcoming

True to the spirit of a startup, our path is filled with learning curves. One of our current challenges is the sheer diversity of subsidy information - a puzzle we're enthusiastically solving with increasingly sophisticated AI. It's a journey of constant adaptation and improvement.

We already knew that there were many (many!) subsidies available. What we may have underestimated is how many organizations actually provide subsidies. Almost all of the Dutch municipalities with over 100,000 inhabitants provide subsidies, with the city of Enschede being the only exception. As it is our ambition to cover all subsidies available in Europe, having a system that helps you identify these is quite helpful :)

Dreams Beyond the Here and Now

But why stop at subsidies? Our dreams for Whatsub.co stretch far beyond. Imagine a platform that not only guides organizations to the right subsidies but also connects them with ideal funding sources like accelerator programs, banks, crowdfunding, or venture capitalists. For individuals, we're envisioning a future where AI helps navigate the often-bewildering world of mortgages and subsidies as well. It's about making informed financial decisions accessible to all, way quicker and easier than before, for a fraction of the costs.

A Glimpse Into Tomorrow with Whatsub.co

We're just at the beginning of a thrilling adventure. At Whatsub.co, we're not only building a platform but also forging a new path in financial decision-making. We started with subsidies, but our vision encompasses a future where AI becomes your trusted advisor in a wide spectrum of financial choices.

Join the Whatsub.co Revolution

We invite you to be part of this journey. Whether you're diving into the world of subsidies today or seeking broader financial guidance tomorrow, Whatsub.co is here to evolve with your needs. Step into a future where AI simplifies and personalizes your financial decisions, making the complex world of finance a little less daunting.